GEO specialists since 2013 GEO Agency: get your brand cited by ChatGPT, Gemini and Perplexity
Quality SMI specializes in GEO, Generative Engine Optimization — the strategy responsible for positioning brands as references within the answers of the leading AI engines on the market. We are a Google Partner, have over 10 years of SEO experience, and were among the first to deliver GEO as a structured service for global companies.
What is a GEO agency?
A GEO (Generative Engine Optimization) agency is a company specialized in optimizing brand presence within answers generated by AI engines such as ChatGPT, Gemini, Perplexity, Google AI Overviews and others. The goal is to make sure that, when a user asks a question related to your market, the AI cites, recommends or mentions your company as a reference. The work involves AI SEO, entity SEO, brand authority, content structuring and generative visibility monitoring.
Why do AIs cite some brands and ignore others?
AI tools like ChatGPT and Gemini are trained on internet data and, in many cases, retrieve information in real time via RAG (Retrieval-Augmented Generation): articles, websites, reviews, citations on authority portals, structured data and language patterns. Brands that appear consistently across these sources, with well-structured content and high thematic relevance, are more likely to be cited when users ask a question related to that industry. It is not random: a brand's presence in AI answers is a direct result of how much effort was put into building authority within the sources these models consume.
AI SEO: the natural extension of traditional SEO
SEO positions your company on Google. GEO positions your company within AI answers. Both practices share fundamentals: relevant content, domain authority and technical structure. GEO adds specific layers, such as natural language optimized for language-model readability, entity SEO so the brand is recognized as an entity by knowledge graphs, llms.txt configuration to guide AI crawlers across the site, and generative presence monitoring. At Quality SMI, both strategies are deployed together from day one of the project.
AI presence monitoring: our exclusive tool
Knowing whether GEO work is generating results is the problem that most paralyzes companies in this field. That is why we use specialized generative visibility monitoring tools that track, in real time, how your brand is perceived by the leading AI engines. The monitoring covers ChatGPT, Gemini, Perplexity, Google AI Mode and other relevant tools: in which prompts your brand appears, where it has not yet appeared but has potential, what competitors are doing to be cited, and visibility trends over time. With that, GEO becomes a strategy backed by numbers.
Why hire a GEO agency for your company?
A significant share of users no longer starts their research on Google. They open ChatGPT, type or speak a complex question and expect an answer with concrete recommendations. Companies that do not appear in those answers simply do not exist for that audience — no exceptions. Entering this channel demands a specific methodology, proprietary monitoring tools and accumulated SEO experience. Without those three elements together, results do not come.
Visibility where decisions are being made
Commercial-intent searches are progressively migrating to AI engines. When someone asks ChatGPT which digital marketing agency is the best, which CRM to use for B2B companies or which clinic is a reference in their city, the AI cites brands. Those citations come from editorial lists, rankings published on authority portals and content the model identifies as a trustworthy reference. Being in that answer means being present at the moment the decision begins to form.
Continuous monitoring of generative presence
On Google Search Console, rankings are visible. With AI engines, there is no equivalent dashboard. Our monitoring tool fills that gap: we track the main prompts in your market across ChatGPT, Gemini, Perplexity and Google AI Mode, and deliver clear data on where you appear, where you do not yet appear and where the biggest opportunities are.
Brand authority built sustainably
No shortcut forces an AI to cite a brand that lacks real authority. What we do is build that authority: content published on high-weight sources, schema markup that eases reading by the models, consistent branding across every digital touchpoint, and presence on editorial lists and rankings that models use as a relevance signal. The result is difficult to replicate without the same effort.
Measurable and compounding return
The presence built within AI engines is cumulative. Citable content, domain authority and brand recognition by language models accumulate over time. The acquisition cost via GEO tends to decline progressively. Ads stop the moment the budget stops. The GEO asset does not.
How Quality SMI does GEO: an 8-step methodology
We built our GEO methodology by integrating over a decade of SEO with specific processes for generative optimization. Each step has a defined deliverable, timeline and KPI.
Diagnosis and immersion
We understand the business before any tool: audience, competitors, positioning and commercial goals. We map how the market asks questions to AI engines, identify the highest-opportunity prompts and start the brand's entity mapping.
Generative presence audit
A structured sweep across the main prompts of the segment on ChatGPT, Gemini, Perplexity and Google AI Mode. We identify where the brand appears in the answers, where it does not, and what is preventing the citation.
Prompt and intent mapping
We categorize prompts by intent: discovery, comparison and purchase decision. We prioritize by usage volume and commercial relevance to the client's business.
Citable content strategy
We produce content structured to be read and cited by language models: direct phrasing, semantic formatting, verifiable data, referenced sources. We identify editorial lists and rankings where the brand can be included to expand the sources consumed by the models.
Technical SEO, schema and entity SEO
We implement advanced structured data (Organization, FAQPage, HowTo, Review), configure llms.txt to guide AI crawler access, and execute entity SEO to consolidate the brand as an entity in the knowledge graph.
Authority building and branding
Publications on authority portals, digital PR actions, qualified link building and presence on relevant editorial lists expand the sources that train and reinforce AI models.
Continuous AI monitoring
Our tool tracks the main prompts of the segment weekly across ChatGPT, Gemini, Perplexity and AI Mode. We identify variations in presence, new opportunity prompts and competitor movements.
Reporting and evolution
A monthly report with generative presence data, analysis of tracked prompts, integrated SEO results and next steps. Review meeting with the team. The strategy evolves alongside the AI models and the business.
What is included in Quality SMI's GEO service
Our service is end-to-end: none of the items listed are treated as an upsell or charged separately.
Every project is custom-structured. We do not work with generic packages.
Real results from clients who work with Quality SMI
More than 1,000 companies served have generated verifiable growth stories. A few examples below.
LUXURY RENTAL - USA Dream Auto Rental
A company operating in the US with no English-language digital presence and no visibility within English-language AI engines. The GEO and international SEO strategy positioned the brand within the top Google results and within ChatGPT and Perplexity citations for luxury car rental queries in Miami and Orlando. The client started receiving quote requests from multiple countries, including direct referrals from AI engines.
B2B LOGISTICS Grupo Masterlog
A B2B company with low organic visibility and complete absence from AI answers for commercial-intent questions in the logistics segment. A site overhaul with SEO/GEO-first architecture, citable content production and advanced schema positioned the brand as a reference within the sector's generative answers.
HOSPITALITY & TOURISM Hotel Fazenda Villa Vitta
Goal: increase direct bookings and reduce dependence on third-party platforms. Local SEO, informational content and GEO generated growth in qualified organic traffic with booking intent. The brand started being cited by AI engines for queries about countryside farm hotels in the São Paulo region.
What our clients say
My immense gratitude for the quality of SMI. Matheus came to our office in Miami for a meeting to present their work, and ever since it has been a success. We receive several quote requests daily from different countries. I recommend this company without reservations.
Henrique Ruiz — Quality SMI client
A very trustworthy company. I can only thank them for the work and the partnership. I highly recommend this company! Mr. Matheus Silveira always provides top-tier support and service whenever requested. 1000/10 for Quality SMI.
Anderson Lopes Rangel — Quality SMI client
Quality SMI is incredible at client service! They have a highly qualified team that solves everything quickly and personally. The service is always friendly and efficient, and the services delivered are of the highest quality.
Walter Ferlotti — Quality SMI client
I had an excellent experience with the company! From the first contact, the service was very professional and attentive. They demonstrated extensive knowledge in marketing and understood exactly what we needed.
Gustavo Piantoni — Quality SMI client
Quality SMI in the media
Quality SMI has been featured in major national outlets, reinforcing its authority in SEO and GEO.
Specialized GEO agency or generalist agency?
Most digital marketing agencies still do not offer GEO as a structured service. When they do, it is a generic layer added on top of the SEO package: no proprietary methodology, no verifiable track record and, above all, no monitoring tool to prove the results. At Quality SMI, GEO is part of the core business by design. A practice with methodology, a monitoring tool and measurable results.
Quality SMI Frequently asked questions about a GEO agency
What is GEO and what does a GEO agency do?
GEO stands for Generative Engine Optimization, the practice of optimizing a company's digital presence so it is cited by generative AI engines such as ChatGPT, Gemini, Perplexity and Google AI Mode. A GEO agency is the company responsible for executing that strategy: mapping the prompts relevant to the client's business, auditing current AI presence, producing citable content, building authority across external sources and continuously monitoring results. Specialized agencies have their own methodology, monitoring tools and a verifiable track record in this discipline.
What is the difference between SEO and GEO?
SEO positions the company within Google's organic results. GEO positions the company within AI answers. Both practices share fundamentals: relevant content, domain authority and technical structure. GEO adds specific layers, such as language optimized for language models, entity SEO to consolidate the brand as an entity recognizable by LLMs, optimization for RAG responses and generative visibility monitoring. A GEO strategy without solid SEO at the base has limited reach. At Quality SMI, both fronts are executed in an integrated way.
How long does it take to see GEO results?
The first indicators of generative presence typically appear between 60 and 120 days after strategy implementation, with content published, authority being built and schema markup in place. Long-tail and lower-competition prompts tend to generate citations earlier. High commercial-intent and more competitive prompts take longer. GEO is a medium- and long-term channel: the presence built compounds, is hard for competitors to reverse and grows as the brand's authority increases.
How can I monitor whether my company is being cited by AI engines?
The main AI engines on the market do not offer a native citation analytics dashboard, which makes monitoring a relevant differentiator of a specialized GEO agency. At Quality SMI, we use tracking tools that systematically run queries against the main prompts of the client's segment on ChatGPT, Gemini, Perplexity and Google AI Mode. The data shows in which questions the brand appears, in which it does not, which prompts have the highest potential and how competitors are positioning themselves. That data feeds the monthly report.
What is llms.txt and why does it matter for GEO?
llms.txt is a configuration file that guides AI crawlers on which pages of the site should be read and prioritized when generating answers. It works like a robots.txt, but oriented to LLMs. Sites that configure llms.txt correctly increase the chance that the brand's most relevant content is indexed and reused by the models when answering users. At Quality SMI, llms.txt configuration is part of the standard technical delivery in every GEO project.
Does GEO replace SEO?
GEO and SEO are complementary. A GEO strategy without solid SEO at the base tends to produce limited results. Google is still the largest search channel and the main source of the data that trains language models. Furthermore, the techniques that benefit SEO — such as backlinks on authority portals, schema markup and well-structured content — also increase the chances of citation by AI engines. At Quality SMI, we work both fronts with the same team and a unified strategy.
Does GEO work for any type of company?
Yes, as long as the target audience uses AI engines to research, which today covers virtually every market. B2B companies, e-commerces, service providers, clinics, professional firms, SaaS, hotels and industries all see measurable returns from well-executed GEO. What varies is the strategy: markets with high generative search intent require more intensive content actions; local markets prioritize regional authority and structured location data. The starting point is always the generative presence audit.
How much does Quality SMI's GEO service cost?
The investment varies based on the client's segment, the competitiveness of prompts relevant to the business, current domain authority and the growth goals defined. We do not work with generic packages. Each proposal is built after a real site diagnosis, a generative presence audit and analysis of the competitive landscape. Request a free analysis so our team can understand your context and build a tailored proposal.
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