Case de SEO Hotel Fazenda Villa Vitta
More direct bookings, less dependence on paid media.
Confira esse case de sucesso feito pela Quality SMI.
Numbers That Speak for Themselves
Significant growth in visits coming organically from Google.
Real increase in direct booking requests through the website.
Lower need to invest in portals and paid media.
About the Project
Client: Hotel Fazenda Villa Vitta
Industry: Hospitality and Tourism
Goal: Increase direct bookings through Google
First results: 3 months
Clear challenge: turning visibility into real bookings, not just traffic.
The Scenario Before Quality SMI's SEO
Hotel Fazenda Villa Vitta was already an excellent offline experience. But on Google, it faced a common problem in the hospitality sector:
Appeared rarely for searches like "farm hotel in SP" and "farm hotel with full board"
High dependence on paid media and OTAs
Organic traffic with no predictable conversion
"The hotel was good, but Google didn't yet understand that clearly."
The Applied Strategy
The focus was to structure the website to answer exactly the question the user already had in mind:
"Which farm hotel should I book?"
Decision-Oriented SEO
Structuring the website to answer the questions users already have in mind, focusing on purchase intent.
Commercial Architecture
Creation of strategic pages for high-intent terms and clear organization by experience type.
Conversion Triggers
Copy focused on benefits, emphasis on competitive differentiators and objective, choice-oriented language.
We are very satisfied with the results achieved with Quality SMI. After the implementation of the SEO and Digital Marketing strategies, we had a significant increase in numbers and, mainly, in the visibility of Hotel Villa Vitta.
Today we are found more easily by our customers and we clearly notice the positive impact on bookings.
Hotel Villa Vitta Team
Quality SMI Client
What This Case Shows
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Well-executed SEO reduces cost per booking
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Qualified traffic converts more than sheer volume
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Hospitality requires decision-oriented SEO, not generic posts
This model works especially well for:
Why Quality SMI
This project reflects how Quality SMI works:
SEO focused on commercial results
Strategy aligned with the business, not just Google
Content designed to convert leads into sales
Want similar results for your company?
If you want more qualified leads, less dependency on paid media, and SEO that actually works, count on Quality SMI's specialists.
We'll analyze your scenario and show you, with clarity, whether SEO makes sense for your business.