Case de SEO Construtora Ideal
More qualified leads, less dependence on paid media, and reduced CAC.
Confira esse case de sucesso feito pela Quality SMI.
Numbers That Speak for Themselves
Consistent growth in qualified visits with no cost per click.
Increase in qualified prospects coming from the organic channel.
Drastic optimization in the cost of acquiring new customers.
About the Project
Client: Construtora Ideal
Industry: Real Estate Market
Goal: Establish a digital presence in the organic channel, increase lead acquisition and reduce CAC
First results: 3 months
Clear challenge: Turning the organic channel into a predictable and sustainable source of qualified leads, reducing dependence on and the cost of paid traffic.
The Scenario Before Quality SMI's SEO
Construtora Ideal already had a consolidated operation in São Paulo and the Metropolitan Region, with quality developments and a good market reputation. But in digital, growth depended almost entirely on paid spend:
Heavy dependence on Google Ads and Meta Ads for lead acquisition, with no structured organic channel.
High CAC, pressured by the high cost per click in a highly competitive segment.
Low organic visibility and virtually no traffic outside paid channels.
"The operation was solid, but digital growth was held hostage by the media budget."
The Quality SMI Method
The focus was to build a strong, regionalized organic presence, responding exactly to searches from those already considering buying a property in the regions where Construtora Ideal operates:
"How can we show up for the right lead, in the right region, at the moment they're making a decision?"
Regionalized and Programmatic SEO
Structuring of optimized pages for each region and neighborhood where Construtora Ideal has developments, capturing high-intent searches.
Content Strategy
Production of content oriented to the real estate customer journey, answering the questions and objections of those considering buying a property.
Technical SEO
Optimization of the site's structure, speed and crawlability to ensure Google would correctly understand and index the entire page architecture.
“The partnership with Quality SMI helped us build an organic channel that today generates leads consistently and predictably. We reduced our dependence on paid media and started reaching much more qualified clients, in the exact regions where we operate. The results came faster than we expected and continue to grow.”
Lucas
CMO at Construtora Ideal
What This Case Shows
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Regionalized SEO generates more qualified leads than generic traffic strategies.
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In the real estate market, a well-structured organic channel significantly reduces CAC in the medium term.
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The combination of technical SEO, content and programmatic pages is what accelerates results in competitive segments.
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A strong organic presence decreases dependence on expensive keyword auctions and protects the business from budget fluctuations.
This model works especially well for:
Why Quality SMI
This project reflects how Quality SMI works:
SEO focused on commercial results.
Strategy aligned with the business, not just Google.
Content designed to convert leads into sales.
Want similar results for your company?
If you want more qualified leads, less dependency on paid media, and SEO that actually works, count on Quality SMI's specialists.
We'll analyze your scenario and show you, with clarity, whether SEO makes sense for your business.