Construtora Ideal grows 72% in visibility across AI answers
More presence on ChatGPT, Google and Gemini and the lead in the ranking of tracked construction companies in AI answers.
Check out this GEO case by Quality SMI.
Numbers That Speak for Themselves
Growth in Construtora Ideal's visibility in AI answers since the work began.
Of ChatGPT conversations about the tracked construction companies mention Construtora Ideal.
Of brand mentions across AIs have a positive or neutral tone.
Highlights of the period
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1st place in the AI visibility ranking, ahead of 4 other tracked construction companies, with the largest share of mentions (28.2%).
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37.3% visibility in Google AI answers.
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71% of the tracked questions already mention Construtora Ideal.
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Up to 96.2% presence when users ask directly about the construction company.
Presence in the questions of people looking for a construction company in Guarulhos
| Question asked to the AI | Brand presence | Average position |
|---|---|---|
| What is the best construction company in Guarulhos? | 44% | 1.2 |
| Best residential construction company in Guarulhos? | 50.7% | 1.3 |
| How to choose a construction company in Guarulhos? | 23.3% | 1 |
| Best construction company for apartments in Guarulhos? | 44.1% | 1.6 |
| Minha Casa Minha Vida construction company in Guarulhos | 50.6% | 1.8 |
| What are the best Minha Casa Minha Vida construction companies in Guarulhos? | 51.8% | 1.9 |
Source: Quality SMI's AI visibility monitoring on ChatGPT, Google and Gemini, from May to October 2026.
About the Project
Client: Construtora Ideal
Industry: Real Estate Market
Service: GEO (Generative Engine Optimization)
Goal: Get the brand cited by artificial intelligence when buyers ask which construction company to choose in Guarulhos
First results: 5 months
Clear challenge: Turning Construtora Ideal into one of the answers AIs give to people choosing where to buy a property, in a space contested by large construction companies.
The Scenario Before Quality SMI's GEO
Construtora Ideal already had an organic channel built through Quality SMI's SEO work, as shown in the Construtora Ideal SEO case. But buyer behavior has changed: more and more people ask assistants like ChatGPT and Gemini which construction company to choose before they search on Google. In this new channel, the brand still didn't have the presence it deserved:
Visibility of around 25% when the work began: the brand appeared in roughly one out of every four answers.
Head-to-head competition with large, nationwide construction companies on questions about Guarulhos.
AI answers built from third-party portals, guides and directories, outside the brand's control.
"The brand was strong on Google, but it still wasn't a sure presence when buyers asked an AI."
The Quality SMI Method
The focus was to apply a complete GEO (Generative Engine Optimization) strategy: understand how each artificial intelligence answers the questions of people searching for property in Guarulhos and work so that Construtora Ideal became part of those answers:
"How do we make AI remember Construtora Ideal when buyers ask which construction company to choose?"
AI Visibility Diagnosis and Monitoring
Mapping of the real questions asked by people searching for property in Guarulhos and continuous tracking of the answers from ChatGPT, Google and Gemini, measuring presence, position, tone of mentions and cited sources, question by question.
Content Optimized for AI
Website and blog structured to be easy for AIs to understand and cite, with direct answers and consistent information about the brand, the developments and the regions served, combined with the SEO work already in progress.
Authority on External Sources
Since AIs also build answers from third-party portals and media outlets, the GEO strategy included Digital PR actions to increase mentions of Construtora Ideal on those sources.
“Since we started GEO work with Quality SMI, Construtora Ideal's visibility in Guarulhos has grown significantly. Today, when someone asks an artificial intelligence which construction company to choose in the city, our brand appears among the first answers. Since we hired Quality SMI, we have launched 4 developments and, with all this growth, we are expanding our operations to the Zona Norte.”
Lucas
CMO at Construtora Ideal
What This Case Shows
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Regionalized GEO puts the brand in the answer for people who are already deciding, on questions like "what is the best construction company in Guarulhos?".
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Each AI assistant draws on different sources, so tracking ChatGPT, Google and Gemini separately shows where to strengthen presence.
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A GEO strategy goes beyond the website: mentions on third-party portals and media outlets, earned through Digital PR, also feed AI answers.
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SEO and GEO add up: a well-structured organic channel gives the brand a foundation to be cited with accurate information.
This model works especially well for:
Why Quality SMI
This project reflects how Quality SMI works:
GEO focused on commercial results.
Continuous monitoring of what AIs say about the brand.
GEO strategy that integrates content, SEO and Digital PR.
Partner agency of OpenAI, Google and Meta.
Want your company to show up in AI answers?
If you want to be cited by ChatGPT, Google and Gemini when your customer asks who to hire, count on Quality SMI's GEO specialists.
We'll analyze how AIs talk about your business today and show you, with clarity, where there is room to grow.
