Quality SMI Is First SEO & GEO Agency to Earn OpenAI Badge
São Paulo, August 13
Quality SMI, a full-service agency with more than a decade of experience in SEO and digital marketing, has been named an OpenAI Select Partner within the OpenAI Partner Network.
With this recognition, the company becomes the first agency specializing in SEO and GEO (Generative Engine Optimization — optimizing content to appear in AI-generated answers) in Brazil to join OpenAI's official partner program.
The OpenAI Partner Network is a global program that brings together partners to build, sell, and deliver AI solutions alongside OpenAI. It pairs partners who bring deep market expertise, strong delivery capabilities, and direct client relationships with the resources, training, and support to help businesses adopt OpenAI's cutting-edge models and products — and turn them into measurable results.
As an OpenAI Select Partner, Quality SMI will continue working alongside OpenAI to help organizations build, deploy, and scale AI solutions responsibly and effectively, extracting more value and performance from every token invested with GPT-5.6. The agency also relies on ChatGPT Work to turn ambitious goals into concrete deliverables.
How Quality SMI Got Here
This achievement didn't happen by chance. Throughout its history, Quality SMI has tracked — and stayed ahead of — several waves of transformation in digital marketing.
Among them: algorithm changes, complete overhauls in how Google delivers search results, and, more recently, the rise of AI-powered search.
The agency already holds Google Partner and Meta Business Partner badges — certifications awarded only to operations that meet high standards of performance and managed ad spend.
That same instinct for staying ahead of where technology is heading is what led the company to get in front of GEO early, as a structured service, tracking how brands are cited in answers generated by ChatGPT, Gemini, Perplexity, and Claude well before it became mainstream.
"Being named an OpenAI Select Partner confirms a bet we made early on: the future of search isn't just about ranking well on a results page — it's about being the answer AI gives. We see this as the start of a much bigger front within the agency," says Matheus Silveira, founder and CEO of Quality SMI.
What's Next
This marks the start of a new phase. With this new distinction, Quality SMI plans to expand its GEO practice, investing in training its team on OpenAI's latest tools to help more brands earn a place in AI-generated answers too.
Learn more about the OpenAI Partner Network: https://openai.com/business/partners/
